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Get familiar with the reaction system: Introducing the Reaction System
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I thought that was well known. That's an unfortunately budget looking crossover though.
The way they promote their speakers is that they use the power and deep pockets of Harman's engineering.
It's all just marketing advantage, not truly engineering advantage. Cost to performance, they'd probably spend more developing drivers in house even with JBL under the same umbrella than to just purchase an existing OEM that already performs well with little engineering expense involved.
From what I heard, they used SB in the original release but then basically stole the driver design and had them made at one of their own factories cheaper. There have been some people at SB that were pretty pissed about the whole situation.